WORK PROCESSES
SOCIAL MEDIA COPY
Learn of company's content strategy, brand voice, and style guide, if possible
Study what's been done through social channels and their most successful content
Develop a list of content for necessary social channels
Seek approval and necessary assets to create the list of content
Create assets (graphics, videos, photo carousels, etc).
Write copy for content
Submit both copy and assets for editing and approval
Finish edits and suggestions
Resubmit copy and assets
Schedule posts in scheduling platforms (Hootsuite, Buffer, etc.)
COPYWRITING AND BLOGGING
Develop pitch for article or blog
Get pitch approved by the team
Interview subjects for the article, if necessary
Transcribe interview for the article
Complete additional background research
Write the first draft
Submit blog for approval
Complete edits and revisions on the article
Resubmit blog for approval
Complete final revisions
Create SEO and social media copy for blog
Publish blog to appropriate channels
ACADEMIC RESEARCH AND WRITING
Conduct background research on the subject given
Devise outline according to background research
Create the first draft
Get editing notes from the team
Write the second draft
Resubmit article draft to team
Finish notes and suggestions on the second or additional draft
Submit final draft for approval
The article is published to the necessary channels (social media, website, e-mail marketing)
WORK SAMPLES
The following is a small sample of social media content and long-form content written by me over the past two years. To view my more extensive list of completed work products and projects, available on the Projects and Products page, please send an email to socialjelaine@gmail.com for page access.
SOCIAL MEDIA CREATION AND STRATEGY
Instagram [2 posts]:
My own post - Published October 27, 2020 [Topic: Adobe MAX]: LINK
ASF Alabama - Published August 19, 2020 [Topic: 2020 Organizational Annual Report]: LINK
Facebook [1 post]:
2020 Fellows Fest Video Preview - 2020-21 Fellow Spotlight [ASF of Alabama] - Published September 16, 2020: LINK
Twitter [1 post]:
2020 Fellows Fest - 2020-21 Fellow Spotlight [ASF of Alabama] - Published September 29, 2020: LINK
COPYWRITING AND BLOGGING